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Discovery Channel / Gold Rush

Gold Rush in the Yukon is all about digging as much as they can to see if thy can dig up some gold.

We recreated that feeling but now online. Everyone watching the show had the chance to strike it rich. All viewers had to do was to dig through thousands of tweets that we released all at the same time; and find the one with "gold" in it.

This is how it looked.

These are a few examples of the 5000 tweets that were released at the same time so program viewers could go "digging" (idea explained in the case study video).

We also did a stunt.

Case Study Video

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